Templates sold to every store
When your ad is the same template as the lot across town, the only thing left to compete on is price. That is a race you cannot win with a bigger budget.
Paid ads and AI commercials · by the team that grows its own company this way
A free AI commercial for your dealership.
Apply below. If your store is a fit, we show you on a 20-minute call exactly how we would run your dealership on Facebook and Instagram. Come on board and your first commercial is on us: written, cast, filmed and cut for your store, yours to keep.
About two minutes. We read every application by hand and reply within 1 business day.
- Built on our own ad account first
- Commercials, not inventory carousels
- You own the ad account and the data
- Month to month
- By application
Our commercial “Slow Day”, as it runs on Facebook and Instagram Reels. Synthetic actors in a written story, never shown as a customer.
Our own money first
We run ads this way for AutoLander every day.
Everything on this page is how we grow our own software company on Facebook and Instagram, with our own budget on the line. A tactic reaches your account only after it has earned its keep in ours.
- 200+
- dealerships run AutoLander
- 100s
- of ad variations tested on our own budget since May
- 1
- commercial beat every one of them
- 0
- tactics we sell that we have not run on our own money first
paying accounts, counted on October 5, 2026
we pay for the lessons before your store does
watch “Slow Day” below
the same account setup, data and tracking we build for you
Everything in this section is about AutoLander’s own business and its own ad account. It is not a forecast or a promise of what your store will get. Your market, inventory, offer and budget decide that, and your Monday readout shows you the real numbers every week.
The real problem
Most dealer ads look like a listing with a logo on it.
A buyer scrolling at 10 PM has seen a thousand inventory carousels. A price, a stock photo, a “call now.” None of it stops the thumb, so the auction charges you more for every click, and the leads that do come in are tire kickers who clicked by accident.
Nobody makes real creative
The agency has 40 accounts. Your “creative” is a feed and a font. Meta rewards ads people watch, and nobody watches a feed.
The same ad for six months
Every ad wears out, and faster than most stores think. We watch our own winners lose their thumb-stop power within weeks. Without a fresh commercial on deck, the cost per lead only goes one way.
A report nobody can act on
Clicks, reach and “engagement” do not sell cars. You need the cost of a lead with a name and a phone number, and which ad produced it.
Our specific way
A commercial, a system, and a Monday readout.
This is the exact process we run on our own ad account every day, pointed at your dealership instead of ours.
01
The angle
We study your store, your market and your buyers: what the lot looks like at 2 PM on a Tuesday, who walks in, who never does. Then we write five hooks for your commercial and keep the one your buyers will feel in the first second.
02
The commercial
A scripted 30-second story, cast and filmed with AI tools, cut in 9:16 for Reels and 4:5 for the feed, captioned for sound-off viewing. Your real store, cars and people when you have footage, synthetic actors in a written story when you do not. Never a stock-photo carousel.
03
The launch
One broad ad set in your own Meta ad account, with your dataset, aimed at the one event that matters: a lead with a name and a phone number. Server-side tracking, so Meta learns from real people and not from bots.
04
The read
Every Monday, a plain-English readout: spend, cost per lead, cost per appointment, which ad is wearing out and what we do about it. No dashboards you have to decode.
05
The refresh
A new commercial on a fixed cadence, because every ad wears out. We measure the wear (hook rate, first-time reach, cost per lead) and swap in the next one before the cost climbs.
06
The handoff
Every lead lands in your CRM tagged with the campaign and the ad that brought it, and your team gets the text and the task the moment it comes in. You decide who calls; we make sure nobody is missed.
Play the commercial · 31 sec
Watch the work
The commercial that outperformed everything else we tested.
This is “Slow Day”, written, cast and cut in our studio in one week and run on a single broad ad set. A dead showroom, one salesperson with a buyer waiting, and a product that did the posting. It stopped the scroll because it is a story, not a sales pitch. We write the same way for your store.
- 9:16 and 4:5
- Captioned for sound off
- Under 31 seconds
- Synthetic actors, written story
The people in our commercials are AI-generated actors playing roles in a written script. They are never presented as customers, and they never report results. Any real customer in a commercial we make for you appears with their written consent.
What you get
Done for you, owned by you.
Your ad account, your data
We work inside a Meta ad account you own, as a partner you can remove in one click. Every audience, pixel event and result stays yours if we ever part ways.
Commercials you keep
Every commercial we make for your store is yours to run anywhere: your website, your showroom screens, your own social pages.
First commercial live fast
The first commercial is live in your account within 10 business days of kickoff. Most of what we need from you fits in one 30-minute call.
Nothing to learn
You approve scripts and commercials from your phone. We handle the account, the tracking and the readouts.
Built by operators, not a sales floor
The people who write your commercial are the people who wrote ours and read the numbers every morning. No account manager handoff.
Month to month
No annual contract. Cancel before your next billing date and keep every commercial.
Who this is for
Built for stores that already spend to grow.
A fit
- Dealerships selling 30 or more units a month with an owner or GM who makes the call.
- A monthly ad budget of $2,000 or more for Meta, paid directly to Meta.
- A store that wants a brand buyers remember, not the cheapest carousel in the market.
- Someone on your floor who will call a lead within minutes, not days.
Not a fit
- Stores that want a promised number of leads or sales. No honest agency can promise that, and we do not.
- Budgets under $2,000 a month. Below that, Meta cannot find your buyers fast enough to learn; our Facebook Marketplace software is the better buy.
- A salesperson looking for a posting tool. That is AutoLander’s Marketplace software, and the demo is free.
How it starts
1
Apply
Two minutes: your store, your website, your budget and who makes the call. We read every application by hand and reply within 1 business day.
2
A 20-minute call
We look at your market and your current ads together, and tell you honestly whether paid ads are the next dollar you should spend. Many stores should fix their Marketplace listings first, and we will say so.
3
Your plan, on the call
A fit? We walk you through the plan we would run for your store and what it costs, straight, on the same call. Ask for the ad review and we read your last 90 days of ads first.
4
Agreement, kickoff and your free commercial
Launch and Growth start with a written agreement, month to month. Market Leader starts with an application, answered within 1 business day. Kickoff is booked within 5 business days, and your first commercial is on us.
5
Live within 10 business days
Your first commercial runs in your own ad account, tracking proven, with your first Monday readout the following week.
Plans
Three ways to have your ads run this way.
Three plans, month to month, sized to your store and quoted on your 20-minute call. Your ad spend is separate and goes to Meta directly, from your own card, so you always see exactly what the ads cost. Every plan starts with that call, and your first commercial is free when you sign on.
Launch
Quoted on your call
First commercial free when you sign on
Single rooftops that want one strong campaign running the right way.
Two new commercials a month, one broad campaign in your ad account, the Monday readout and every lead tagged into your CRM.
- Everything every plan includes (listed below).
- 2 new commercials a month, each with 5 tested hooks.
- One broad campaign, one event, one readout every Monday.
- A 30-minute review call every month.
Growth
Quoted on your call
First commercial free when you sign on
Stores spending real money that want a second campaign working the people who already looked.
Four commercials and four statics a month, a retargeting campaign, a landing page for your offer and a fortnightly call.
- Everything in Launch.
- 4 new commercials and 4 statics a month.
- A retargeting campaign for the people who visited and did not act.
- A landing page for your offer, built and hosted for you, or installed on your own site.
- A 30-minute call every two weeks.
Market Leader
By application
Quoted on your call
First commercial free when you sign on
High-volume stores and groups that want the brand in their market and a weekly seat at the table.
Eight commercials a month, every campaign type, a weekly call and brand exclusivity in your market. By application.
- Everything in Growth.
- 8 new commercials and 8 statics a month, across as many campaigns as your market needs.
- A weekly 30-minute call and a quarterly planning meeting.
- Brand exclusivity, by application. While you are subscribed, we run paid ads for no other dealer of your brand within 25 miles of your rooftop, confirmed in writing before you sign.
AutoLander customers pay no setup fee.
| Launch | Growth | Market Leader | |
|---|---|---|---|
| Built for | Single rooftops that want one strong campaign running the right way. | Stores spending real money that want a second campaign working the people who already looked. | High-volume stores and groups that want the brand in their market and a weekly seat at the table. |
| Pricing | Quoted on your call | Quoted on your call | Quoted on your call |
| Setup fee for AutoLander customers | None | None | None |
| Ad spend | Paid to Meta directly, never part of our fee | Paid to Meta directly, never part of our fee | Paid to Meta directly, never part of our fee |
| Your first commercial | Free when you sign on | Free when you sign on | Free when you sign on |
| New commercials | 2 a month | 4 a month | 8 a month |
| Statics (image ads) | None | 4 a month | 8 a month |
| Broad campaign, one lead event | Yes | Yes | Yes |
| Retargeting campaign | No | Yes | Yes |
| Landing page for your offer | No | Yes | Yes |
| Server-side tracking and CRM tagging | Yes | Yes | Yes |
| Monday readout | Yes | Yes | Yes |
| Review calls | Kickoff, then a 30-minute review every month | Kickoff, then a 30-minute call every two weeks | Kickoff, a weekly call and a quarterly planning meeting |
| Brand exclusivity in your market | No | No | Yes |
| How it starts | Written agreement after your call | Written agreement after your call | Application, answered within 1 business day |
Every plan includes
- A kickoff call where we learn your store, your buyers, your inventory and your offer, and agree the one lead event your ads aim at.
- Commercials written, cast, filmed with AI tools and cut by our team, in 9:16 and 4:5, captioned, with 5 tested hooks each. Your real footage and photos when you have them. Scripts and commercials go live only after you approve them.
- Your ads run inside a Meta ad account you own. We join as a partner you can remove at any time, and we never ask for your passwords.
- Your Meta dataset set up right: server-side tracking of the lead event, with the ad, ad set and campaign carried through to your CRM on every lead.
- Every lead delivered into your CRM (or ours, if you have none) with a text and a task to your team the moment it arrives.
- A Monday readout in plain English: spend, leads, cost per lead, cost per appointment, which ad is wearing out and what we are changing this week.
- A new commercial on your plan’s cadence, so the account never runs on a worn-out ad.
- Month to month. Cancel any time before your next billing date and keep every commercial.
What we promise
Each promise is a step we control, with a date you can check in your Monday readout.
| Kickoff call within 5 business days of your signed agreement. | We book it with you as soon as your agreement is signed. |
|---|---|
| First scripts reach you within 5 business days of kickoff. | Five hooks, one story, written for your store. You approve from your phone. |
| Your first commercial is live in your ad account within 10 business days of kickoff. | If your ad account, page or payment method is not ready, the clock starts the day they are, and we tell you what is missing on day one. |
| Tracking is proven before the first dollar is spent. | We send a test lead through your dataset and your CRM and show you the event in Meta Events Manager on the kickoff call or the one after it. |
| Your Monday readout arrives by 11 AM Eastern every Monday. | Spend, leads, cost per lead, cost per appointment, ad by ad, with the one change we are making this week. |
| New commercials land on your plan’s cadence. | 2 a month on Launch, 4 on Growth, 8 on Market Leader, each with 5 hooks, each approved by you before it runs. |
| Nothing goes live without your approval. | Scripts, commercials, statics, landing pages and budgets. You see each one first. |
| If you leave, you keep everything. | Every commercial, static and landing page is yours. We remove our access within 5 business days and confirm it in writing. |
What we never promise
- A number of leads, appointments, showroom visits or sales, or a cost per lead.
- A return on ad spend, or any percentage lift.
- That Meta will approve any ad, campaign or audience, or that your ad account will never be restricted.
- That any result we got for AutoLander will repeat for your store. Markets, offers, inventory and budgets differ.
- Any affiliation with, or approval from, Meta, Facebook or Instagram.
- Manufacturer co-op approval. We are not on any manufacturer’s approved-vendor list, and we tell you so before you sign.
Not included in any plan
- Ad spend. It is paid to Meta from your own payment method, and we never mark it up.
- Google, YouTube, TikTok, TV or radio advertising.
- Answering your buyers. Your team reads and answers every lead; we make sure every lead reaches them with the ad that brought it.
- Website builds or redesigns beyond the landing page in your plan.
- Photo or video shoots at your store. We work from the footage and photos you already have, and from our studio.
- Manufacturer compliance review of your ads. We write to your brand rules when you give them to us; approval stays with you.
The fine print
- Plans are available to US dealerships and are quoted on your call, in US dollars plus tax where applicable.
- Ad spend is paid by you to Meta directly and is never part of our fee. The ad budget we agree on the call is what the plan is designed for, not a charge from us.
- Month to month: cancel any time before your next billing date. The current month is not refunded, and you keep every commercial, static and landing page.
- AutoLander customers pay no setup fee on any plan once their AutoLander subscription at that rooftop has been active and paid for the prior 60 days.
- Dealer groups are quoted per rooftop, and each rooftop can be on a different plan.
- The free commercial comes with your plan: when a store we accept after the first call signs on, its first commercial is written, cast and cut at no charge, in 9:16 and 4:5, from our studio and any footage you give us, and it is yours to keep.
- AutoLander is not affiliated with or endorsed by Meta. Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc.
Plans updated
FAQ
Questions dealers ask before they apply.
Can you guarantee leads or sales?
No. Nobody can honestly promise what an ad auction will do for a store, and we do not. We promise the steps we control, with dates: the commercial, the launch, the tracking, the readout and the refresh. Then we show you the real numbers every Monday and change course when they say so.
What is an AI commercial, and will buyers know?
A scripted 30-second story written for your store, cast and filmed with AI tools and cut by our team. The actors are AI-generated and play roles in a script; they are never shown as your customers and never report results. When you have real footage of your store, cars and people, we use it. Buyers see a commercial, not a listing, and that is what stops the scroll.
How much should my ad budget be?
At least $2,000 a month for Meta, and we size the plan to the budget you tell us on the call. Below $2,000 a month, Meta cannot find enough of your buyers fast enough to learn, and your money is better spent on our Facebook Marketplace software. Ad spend goes to Meta from your own card; our fee is separate and quoted on the call.
Who owns the ad account, the pixel and the data?
You do. We work inside a Meta ad account and dataset you own, as a partner you can remove at any time. If we part ways, every audience, event, campaign and commercial stays with you.
How fast is the first commercial live?
Within 10 business days of kickoff, in your own ad account, with tracking proven before the first dollar is spent. First scripts reach you within 5 business days of kickoff, and you approve from your phone.
We already have an agency. Why switch?
Ask them three questions: what did last month’s best ad cost per lead, when was the last new creative, and which ad brought the lead you sold yesterday? If those answers take more than a day, that is the difference. We make the creative, run one campaign well, and send you the numbers every Monday.
Do I need AutoLander’s Marketplace software to do this?
No. The ads service is separate from our Facebook Marketplace software. AutoLander customers pay no setup fee, and their inventory feed is already connected, which makes kickoff faster.
Do you answer my buyers?
No. Your team reads and answers every lead, because that is the part that sells cars. We make sure every lead reaches your CRM with the ad that brought it, and that your team gets a text and a task the moment it arrives.
What do you need from me?
Partner access to your Meta ad account and page, your inventory feed or website, your brand rules if you have them, and about 30 minutes at kickoff. After that, approving scripts and commercials from your phone and the review calls in your plan.
What is the free commercial, and what is the catch?
Your first commercial, on us, when you sign on: one 30-second commercial for your dealership, cut in 9:16 and 4:5, written and produced before the first dollar of ad spend. There is no catch beyond that. It comes with the plan, and it is yours to keep even if you leave.
Is there a contract?
Month to month. Cancel any time before your next billing date, and you keep every commercial, static and landing page we made.
Which stores do you turn down?
Stores that want a promised number of leads or sales, ad budgets under $2,000 a month, and salespeople looking for a posting tool. The last group gets a free demo of our Marketplace software instead.
Can an AI assistant fill in the application for me?
An assistant can bring you to this page and fill in your store’s details. You review the form and press the button yourself, and only you can tick the text-message box.
Your buyers will scroll tonight. Give them something worth stopping for.
Apply in two minutes. You will know on the first call whether paid ads are the next dollar you should spend, and your first commercial is on us when you sign on.
Apply nowBy application · Reply within 1 business day · Month to month