{
  "name": "The Facebook Marketplace Used-Car Report 2026",
  "url": "https://autolander.ai/facebook-marketplace-used-car-report-2026/",
  "publisher": "AutoLander LLC",
  "author": "Michael Garber",
  "datePublished": "2026-08-20",
  "dateModified": "2026-09-03",
  "temporalCoverage": "2026-05-23/2026-08-21",
  "spatialCoverage": "United States",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "measurementTechnique": "Direct SELECT-only aggregation over anonymized production records. Medians computed as true percentiles, not averages. No estimation, extrapolation or survey data.",
  "sample": "10,823 priced dealer listings; 17,778 posts over 90 days; 196 dealerships",
  "citation": "AutoLander, \"The Facebook Marketplace Used-Car Report 2026,\" autolander.ai, August 2026.",
  "tables": [
    {
      "id": "headline-numbers",
      "title": "Headline numbers",
      "caption": "Headline metrics for dealer vehicle listings on Facebook Marketplace, computed August 21, 2026.",
      "note": "Aggregates from anonymized AutoLander platform data, computed August 21, 2026.",
      "columns": [
        "Metric",
        "Value",
        "Base"
      ],
      "rows": [
        {
          "Metric": "Median asking price, dealer units posted to Marketplace",
          "Value": "$28,295",
          "Base": "10,823 priced listings"
        },
        {
          "Metric": "Middle 50% of asking prices",
          "Value": "$19,199 – $42,000",
          "Base": "10,823 priced listings"
        },
        {
          "Metric": "Share of posted units priced $30,000+",
          "Value": "45%",
          "Base": "10,823 priced listings"
        },
        {
          "Metric": "Median mileage",
          "Value": "50,534 miles",
          "Base": "Posted units with known mileage"
        },
        {
          "Metric": "Median model year",
          "Value": "2023",
          "Base": "Posted units"
        },
        {
          "Metric": "Listings that changed price after going live",
          "Value": "22.6%",
          "Base": "10,798 comparable listings"
        },
        {
          "Metric": "Busiest listing day",
          "Value": "Thursday (3.3× Sunday volume)",
          "Base": "17,778 posts, last 90 days"
        },
        {
          "Metric": "Dealerships in sample",
          "Value": "196",
          "Base": "U.S. rooftops on AutoLander"
        }
      ]
    },
    {
      "id": "price-bands",
      "title": "Price bands: where dealer Marketplace inventory sits",
      "caption": "Distribution of dealer asking prices on Facebook Marketplace by price band (n = 10,823).",
      "note": "n = 10,823 dealer listings with a stated price above $500.",
      "columns": [
        "Asking price",
        "Share of posted units",
        "Count"
      ],
      "rows": [
        {
          "Asking price": "Under $10,000",
          "Share of posted units": "6.6%",
          "Count": "714"
        },
        {
          "Asking price": "$10,000 – $19,999",
          "Share of posted units": "21.1%",
          "Count": "2,283"
        },
        {
          "Asking price": "$20,000 – $29,999",
          "Share of posted units": "26.9%",
          "Count": "2,907"
        },
        {
          "Asking price": "$30,000 and up",
          "Share of posted units": "45.4%",
          "Count": "4,919"
        }
      ]
    },
    {
      "id": "top-models",
      "title": "Top 10 most-listed models (dealer listings)",
      "caption": "The ten most frequently posted vehicle models by dealers on Facebook Marketplace.",
      "note": "Among 10,850 dealer units posted to Marketplace through AutoLander.",
      "columns": [
        "Rank",
        "Vehicle",
        "Listings"
      ],
      "rows": [
        {
          "Rank": "1",
          "Vehicle": "Ford F-150",
          "Listings": "370"
        },
        {
          "Rank": "2",
          "Vehicle": "Chevrolet Silverado 1500",
          "Listings": "304"
        },
        {
          "Rank": "3",
          "Vehicle": "Ram 1500",
          "Listings": "283"
        },
        {
          "Rank": "4",
          "Vehicle": "Jeep Wrangler",
          "Listings": "194"
        },
        {
          "Rank": "5",
          "Vehicle": "GMC Sierra 1500",
          "Listings": "185"
        },
        {
          "Rank": "6",
          "Vehicle": "Toyota Tacoma",
          "Listings": "144"
        },
        {
          "Rank": "7",
          "Vehicle": "Ram 2500",
          "Listings": "141"
        },
        {
          "Rank": "8 (tie)",
          "Vehicle": "Jeep Grand Cherokee",
          "Listings": "141"
        },
        {
          "Rank": "9 (tie)",
          "Vehicle": "Chevrolet Equinox",
          "Listings": "141"
        },
        {
          "Rank": "10",
          "Vehicle": "Toyota Camry",
          "Listings": "139"
        }
      ]
    },
    {
      "id": "posting-by-day",
      "title": "New dealer listings by day of week (last 90 days)",
      "caption": "New dealer listings on Facebook Marketplace by day of week (n = 17,778, trailing 90 days).",
      "note": "n = 17,778 dealer listings posted in the 90 days ending August 21, 2026.",
      "columns": [
        "Day",
        "Posts",
        "Share"
      ],
      "rows": [
        {
          "Day": "Monday",
          "Posts": "2,919",
          "Share": "16.4%"
        },
        {
          "Day": "Tuesday",
          "Posts": "2,902",
          "Share": "16.3%"
        },
        {
          "Day": "Wednesday",
          "Posts": "3,017",
          "Share": "17.0%"
        },
        {
          "Day": "Thursday",
          "Posts": "3,118",
          "Share": "17.5%"
        },
        {
          "Day": "Friday",
          "Posts": "2,830",
          "Share": "15.9%"
        },
        {
          "Day": "Saturday",
          "Posts": "2,036",
          "Share": "11.5%"
        },
        {
          "Day": "Sunday",
          "Posts": "956",
          "Share": "5.4%"
        }
      ]
    }
  ]
}